Sales + Marketing Welcome to the Sales Environment of the Future Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies
Opinion 2018 May Not Be a 'Particularly Favorable' Year for Builders Rising mortgage loan rates and changes to homeowner tax deductions are reducing consumers' homebuying power, sending down new home sales. ...
Sales + Marketing No-Fail Home Presale How to generate buzz, momentum, and sales activity when launching new communities
Sales + Marketing Best Practices Winners of the 2018 Nationals Sales & Marketing Awards Top honors in The Nationals Sales & Marketing Awards went to builders that emphasize connection, a sense of place, and the passion of their residents, exemplifying inspired ways to turn prospects into buyers
Awards Big Emotion at the 2018 Nationals Leveraging the intense feelings surrounding the most highly charged purchase that most of us will ever make
New-Home Sales Bay Area Listing-to-Sale Period Down Due to Low Inventory Limited housing supply in the ever-growing Bay Area has led the listing-to-sale period for homes on the market to drop to as low as 9 days. ...
Sales + Marketing How to Encourage More Referral Sales A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation
Purchasing The Center of Home Building: Purchasing Is Purchasing at the core of your operations? If not, you’re leaving money on the table, and lots of it
New-Home Sales A Look Ahead at 2018, By the Numbers Entry-level and first-time buyers may account for 43 percent of the market by the end of 2018
Sales Lead Tracking New Year, New Benchmarks for Measuring Online Sales The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
