The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis

No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story

Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t

Facebook is overhauling its advertising platform in the wake of accusations that it helped enable housing discrimination. This and other coming changes from the tech giant may have a major impact on housing.

For home builders that want to get ahead in an increasingly competitive market, let artificial intelligence optimize your customer data

Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle

Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies

The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders

How to use analytics to cull the most accurate and useful data