Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate Consulting.
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture
Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.
When it comes to specifying and selling green, high-performance products in the new-home building market, energy-efficient systems and building envelope upgrades, such as high-performance windows and air-sealing packages, are in highest demand by home bu
By eliminating waste in the home building product and process, builders can negate the added costs for going green, writes Lean building guru Scott Sedam in his latest column
While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the toughest conditions. We’ve asked two such builders — Michael Maples, co-founder of Trumark Homes, Danville
Each year, the Professional Builder staff teams with the editors of Professional Remodeler to evaluate hundreds of building-industry products introduced during the previous 12 months to come up with our 101 Best. Besides learning about what’s new and c
