Sales + Marketing The Sales Process Gets Personal Millennial buyers expect personalization, and they want transparency in the sales process
Opinion 50 Ways to Build Your New Home Our roundup of home design trends, fresh from the 2017 International Builders Show
Sales Three Home Trends to Embrace in 2017 Use of the up-to-date design trends make your models more attractive to buyers—and the search words that describe them can help boost sales
Opinion Why Are Chicago Home Sales Dropping? After a record year in Chicago, why the dip? A local real estate pro offers some explanation.
Home Technology Trust, Teamwork, Partnership Homes get built, in large part, because of great relationships
Business Management Looking Ahead to 2017 One thing I can guarantee: 2017 will be nothing if not interesting
Opinion Notes From the Field: Five Common Framing Errors and How to Avoid Them Mistakes in framing lead to structural and serviceability issues. Here are the most common errors, and how to eliminate them
Opinion Inventory Watch: In California and Nationwide, Hard to Get Started Markets with the largest decrease in entry-level home affordability underscore hurdles for first-time buyers
Opinion Systems and Sensibility Metrics from builders polled reveal potential areas of focus for the coming year
Opinion A Winning Strategy Much of the credit for LGI’s success goes to its marketing and sales processes
