With energy prices on the rise, buyers are increasingly attracted to the notion of high-performance homes. Find out what you need to know in order to connect to your customers' deep desire for energy efficiency.

Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.

With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can

To a customer, a great homebuying experience comes when the sales associate does something that adds value to their visit and puts the customer's shopping agenda ahead of their own selling agenda

There are two kinds of salespeople today: those who don't know how to sell at all and those who do but haven't had to do it for years — and when you don't exercise professional salesmanship, those skills erode.

Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more information and all of the submissions we received. Enjoy!

The goal of the sales associate is to build the perceived value of the community and to prioritize the customer's needs and wants.

Many home builders invest in customer service training for their staff, but they will always fall short if the company's leadership doesn't model attitudes and behavior

Actors show southern California home buyers how life would be to live in Centex Homes' Milestone community home.