Home building recently gave new meaning to the term skeleton crew: sites recently being excavated in Texas by Lennar Homes and in Pennsylvania by Pulte Homes turned up long-forgotten graves. In Texas, there are approximately 50,000 cemeteries, according

Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have a good reputation

If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather, think again. Forward-thinking home builders are already

It is vital for builders to determine how to best use Internet search engines and their Web site to stand out in the crowd. Here are ideas on how to make the most of this valuable tool to present your company to the community, grow your company, improve

Unique selling propositions are the golden nuggets that sets your home building company apart from the competition. Here are a few examples that can make your company shine in the eyes of prospective employees.

As the housing market continues to stabilize, successful builders discover giving customer gifts is not enough to satisfy buyers. Rather, builders need to create home-buying experiences tailored to individual lifestyles and and wow buyers with personaliz

An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase in traffic the site has experienced, this virtual concie

Poor credit quality is here to stay. Builders who want to survive with only good or great credit customers will not be able to achieve their fair share of the market. Begin by educating yourself on the mortgage business.

If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in the sales and marketing track. The smart ones will be ask