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Management
Tech House Meets Green Standards
Vision Homes, Sarasota, Fla., teamed up with the Home Builders Association of Sarasota County to built its futuristic "Tech House," which has been certified by the Florida Green Building Coalition (FGBC) to educate the public on the benefits of g
Management
It Takes a Village, Then Another...
It's always challenging for a production builder to swap longtime house plans for new, untried ones. In Denver, competing in a market dominated by national, public builders, Village Homes of Colorado was ready to change with the times, and keep on ch
Management
How to Outsmart, Not Outspend, Your Competition
The D.R. Hortons, Centexes and Toll Brothers of the builder universe have advertising budgets several times the total revenue of many small builders. So how can the little guys get heard in the marketplace when big money talks — loudly? In terms of
Management
Illuminating Tips
One of the components often overlooked in a builder's model, yet one that is vital to its success, is pre-planning a lighting design.
Management
NAR Affordability Index Raises Questions
Experts consider housing affordability a primary driver of housing demand. If a buyer's income rises and mortgage rates and/or house prices decline, chances are homes are going to sell like hotcakes...right? Maybe not. The National Association of Rea
Management
Ideal Homes Spins Gold from Local MLS Data
Builders can obtain demographics and other economic data from various government and private sources. However, some builders have their own ideas for getting a better read of their marketplace. In addition to tracking real estate deals to uncover emergin
Management
Pardee Rolls Out Hybrid SUVs
Pardee Homes gets a lot of mileage marketing its environmental and energy conservation image to home buyers in Southern California and Nevada. Now, the company will get even better mileage as it replaces leased vehicles with hybrid gas-electric cars. As
Management
Putting Options On the Menu
Builders need to serve two masters: their customers and their financial needs. Most people in the industry agree that too much effort goes into selling options, and too many builders give them away for prices below what the market will bear. Builders can
Management
Covering your bases
In November 2005, the Base Realignment and Closure (BRAC) commission approved 22 closures, recommended realignment for seven and left five bases open. What does this mean for builders? Those 22 closed bases will eventually appear on the market for sale.
Management
Retention Tune-Up
These days, there are many more job opportunities in home building than quality candidates. The best ones are being courted and wooed on an almost daily basis. What keeps employees attracted and loyal to their company?
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