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KB and Stewart Form Collaboration
KB Home and Martha Stewart Living Omnimedia announced a joint collaboration on the design of new homes. The first community designed by the two will take place in Cary, N.C. and will feature approximately 650 homes. The community will include single-fami
Management
The Customer Delight Honor Roll
Find out about five home builders that get customer satisfaction right. If you have not yet spent time on the J. D. Power public Web site and perused the rankings by builder and by city, you should. The data is both fascinating and revealing.
Building Materials
Group Service
Builder Sourcing touts itself as the "Next New National Home Builder." For a business that is not strictly a home builder and is confined primarily to the Front Range of Colorado, that boast may seem broad. Builder Sourcing is a buyers group of
Management
Selling with Extended Deliveries
In today's market, some customers are being asked to wait a year or even longer before they can even move into their home. This weakens the emotional appeal of the sale and allows additional time for cancellations. Do you change your presentation for
Sales
Discount Houses
Welcome to the end of no-haggle pricing. The last couple of years builder model homes have been like Carmax or Saturn lots. Buyers show up. Salespeople quote a price. Everybody agrees. No haggle. No hassle. It's been great, hasn't it? Salespeople
Management
How They Think
Builders need to know how buyers think, but there's another set of people — government officials — who hold just as much clout in a project's life. Increasingly, those in the public sector are thinking of ways to fund major projects w
Builders
The Next Big Boom
Move over, metropolitan markets, the megapolitans are coming. Estimating housing needs for 83 million more U.S. residents by 2040, researchers at the Metropolitan Institute at Virginia Tech are predicting a $25-trillion housing boom. To account for this
Management
Reading the Tides
Whoever said a rising tide lifts all boats didn't know boats. All boats, like all building companies, fare very differently in the same conditions. No two voyages are exactly the same. Even with the best captain and an experienced crew, navigating ro
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