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Management
Aim for Avid Buyers
As the home building industry becomes increasingly competitive, our attitude toward customer satisfaction will need to change. Whereas it used to be a major advantage to have satisfied customers, it is now a requirement. The best home builders create avi
Business Management
Value Engineering for a New Market
Few builders take full advantage of value engineering. In most of the home building industry, value engineering's original promises of lower overhead costs and higher product quality remain largely unfulfilled unless collaborative efforts are taken
Value engineering_give homebuyers more_efficient construction
Management
Shea Homes: Lasting Legacy
Professional Builder has chosen Shea Homes as the Builder of the Year for 2007. Once you walk through Shea's doors, you feel like you're home with friends. A large, private company, Shea builds more than 6,000 homes a year in eight divisions
Management
Process for Selling Homes
Ever heard the adage, "If you wrestle with a pig, you'll only end up getting muddy. And that's something the pig likes." It relates to home building: if you wrestle with your customer, you're going to end up getting muddy, and your customers won't mind a
Management
The Last Word on Lean
You can take the road less traveled in home building that will show you how to maintain your profits without destroying the margins of your suppliers and trades and trashing the relationships that took years to build.
Management
Process Improvement Leads to Satisfied Customers
Excellent performance is the result of an excellent process. Take a look at great sports teams. They are hailed for executing the basics at levels higher than the competition, and the best teams always seek ways to get better. They also have leaders who
Management
The Green Company
At The Green Company, 97.5 percent of customers would recommend it to others and 55 percent of the company's actual sales come from buyer referrals, thanks to a unique brand of customer care. This fact, in combination with the excellent customer expe
Management
Navigating Home Sale Contingencies
It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers who have their own home to sell before a deal.
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