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Better, Faster, Cheaper
The idea behind the Open Prototype Initiative — what will be a showcase of four high-quality, economically constructed homes — was to improve the way all homes are built in America. And information learned through the first home and subsequen
Management
Back to the Future
The way he sees it, the blueprint for success was simple. "We've gone back in time to the way people used to live," says Greg Whittaker, president of Whittaker Homes. Taking an old idea and bringing it to life for today's home buyer has t
Management
Protecting Your Backlog
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can
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Open Invitation
Some builders still call it the family room, while others have adopted the contemporary term great room. Labels aside, industry experts agree this multipurpose space is here to stay. In modestly priced production homes or high-end custom residences, toda
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Diamond in the Rough
If you're wondering what kind of product will finally entice buyers back into sales centers, here's our pick.
Management
Sell Tough
There are two kinds of salespeople today: those who don't know how to sell at all and those who do but haven't had to do it for years — and when you don't exercise professional salesmanship, those skills erode.
Management
The Lean-Building Machine
What began as a predicted 5 percent slowdown for 2006 has now passed 10 percent nationwide and may reach 15 percent, or more. Some of the nationals are really hurting, with one of the Top 10 builders reporting sales down 45 percent as of August. With a n
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