A group of 32 of the nation’s largest home builders announced the start of an initiative to positively influence public perception of new construction homes.

With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company