With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies

Take these steps to match consumer expectations with what you have to offer

A look at how home builders can ensure profitable and sustained growth for their businesses

Find the appropriate mix of traditional marketing and new media by measuring the results and adjusting accordingly

Professional Builder's House Review design team shows how small details added to a stairway landing, hallway, foyer, or porch can be the special touch that transforms a house into a home.

Debunking the myths of social media and Internet marketing for home builders

Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy

Big cities like Chicago and San Diego are starting to grow again, which improves prospects for urban infill housing. Here's a look at what Millennials and Baby Boomers are buying