Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.

Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule — build only where the jobs are. We recently sat down with T

Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.

The home builder Pulte is launching a new iPad application geared toward home buyers

The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity

Experts from the NAHB Research Center share best practices from some of the nation’s leading green-home builders

Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets, and more.