Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.

Home builders can use secret shop companies' discoveries to train their sales staff for peak performance

Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.

Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.

John Rymer explains why salespeople need to talk about why now is the best time to buy

Paul Cardis shared 5 tips so home builders can sell homes and help the industry at the same time

Read what this year’s winners did and get inspired

Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree

How home builders can win over home buyers considering foreclosed homes