Choosing the right color for a model living room or an entire development entails more than just flipping through paint swatches. Color consultants will tell you that color has enormous effect by distinguishing a model home, making it more memorable.

Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have a good reputation

If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather, think again. Forward-thinking home builders are already

It is vital for builders to determine how to best use Internet search engines and their Web site to stand out in the crowd. Here are ideas on how to make the most of this valuable tool to present your company to the community, grow your company, improve

An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase in traffic the site has experienced, this virtual concie

If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in the sales and marketing track. The smart ones will be ask

Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.

Here's a look at some of the incentives that builders are using to boost sales in the slow housing market.

It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers who have their own home to sell before a deal.