New-Home Marketing | ProBuilder

Sales + Marketing

Homebuilders Can Benefit From Guerrilla Marketing

As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.

Sales + Marketing

Automation Helps Homebuilders Sell Smart

Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.

Customer Satisfaction

Who Are These Entry-Level Buyers?

We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.

Customer Satisfaction

Why homebuilders should know their customers' values

Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.

Customer Satisfaction

How Homebuilders can Attract First-Time Homebuyers

First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.

Financials

Discussing the contingency objection and your options

You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane. Find out what you can do to overcome the contingency objection.

Sales + Marketing

Marketing experts offer homebuilder ad critique

In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s Simonini Builders Heydon Hall ad.

Sales + Marketing

Ignore the mainstream media, just sell homes

New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the mainstream media, and just sell homes.

Sales + Marketing

Homebuilders' research can lead to surprises at the sales office

Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or fail to look beyond the numbers, a type of buyer they weren’t expecting might show up on opening day.

Customer Satisfaction

Build rapport to earn customer's sale

You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features