Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.

3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.

Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.

Prepare your new sales agents to sell your homebuilding company’s homes well.

Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.

One builder offers tips to running a successful home auction.

Most home builders’ sales methods are outdated. It’s time for a change

One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.

Smart homebuilders are already offering programs to get credit-challenged customers qualified.