Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures

Industry consultant Noelle Tarabulski advises builders on what to do when they encounter stalled home sales.

The Bokka Group’s annual survey of homebuyer preferences sheds light on how builders can make better use of digital sales tools to turn prospects into customers.

For many builders, business is good if not excellent. When that is the case, the possibility that success can lead to complacency becomes more prevalent

Use this recruiting process to eliminate potential salespeople until only the outstanding candidates remain

Three production home builders deal with handling options and change orders as their markets become more active

Now more than ever, it's critical to measure, evaluate, and improve your sales process

In new-home sales, it's important to stay focused midgame