New-Home Sales

When Realtors Manage Home Builder Sales

A hybrid approach to managing sales with real estate agents can bring home builders more focus and closings

Homes sales hand-off as sales agent drops keys into homeowner's hand

Sales + Marketing Best Practices

New-Home Sales: Building Customer Confidence

Maintaining customer confidence creates a strong foundation for referral sales

Sales + Marketing Best Practices

New-Home Sales: Preparing for the Main Event

Practice makes perfect, and simulated selling helps your salespeople show what they know

Stadium seating empty before the main event

New-Home Sales

Executive Corner: Sales & Marketing

Matt Ivey shares how Ivey Homes found a successful medium between in-house sales and outsourcing.

New-Home Marketing

Quaint spaces made special

Professional Builder's House Review design team shows how small details added to a stairway landing, hallway, foyer, or porch can be the special touch that transforms a house into a home.

Exclusive Research + Data

Buyer Budgets and House Sizes [Research]

Builders share their take on costs, prices, the size of the houses they’re building, and their buyers’ budgets and preferences

New-Home Sales

New-home sales continue to trend relatively flat in February

Sales of newly built, single-family homes fell 3.3 percent to a seasonally adjusted annual rate of 440,000 units in February.

House Styles

Home Design: This New Old House

A certain segment of the home-buying population is drawn to new homes that evoke traditional architectural styles while offering the open floor plans and amenities that cater to a modern lifestyle

A home in the American Classic Series by Darling Homes offers a traditional home exterior with an open floor plan and modern amenities

Sales + Marketing Best Practices

The Hawthorne Effect and Your Sales Management Possibilities

Continually resetting expectations for your sales team can turn a short-term gain into long-term sales performance

New-Home Sales

Moneyball for Home Builders

Sales representatives need to have a passion for knowing the numbers that are critical for scoring closings

Just as owners of baseball teams need wins, builders need profitable sales

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features