Being “liked” and having many “friends” are highly overrated if home builders aren't making measurable sales as a result

New U. S. single-family home sales in September reached their highest level in almost two-and-a-half years, a sign the housing recovery is gaining steam.

For today’s homebuyers, there are two primary sources of dissatisfaction and they center around the lending experience and a lack of proactive communication about the building process. Pro Builder talked with builders and customer satisfaction experts

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

The National Association of Realtors (NAR) reported existing-home sales rose 2.3 percent in July.

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.