Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times

Readjust your sales team's approach and get a leg up on the competition

How downsized homes can delight buyers

Learn how sales professionals can measure if they are really hearing what’s important to home buyers.

Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.

3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.

Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.

Find out how home builder sales teams can make the energy-efficient pitch more appealing to potential homebuyers

Prepare your new sales agents to sell your homebuilding company’s homes well.