Misrepresenting your product is a giant risk for home builders. John Rymer explains how to avoid the risk.

The importance of a good attitude goes beyond management; a homebuilders sales staff needs to have one, too. Columnist John Rymer details the right approach to the right attitude.

An often-summarized Aristotle quote reads: "What we hear, we forget. What we see, we remember. And what we do, we understand." Although those thoughts date back 2,300 years, the principle rings true today. The concept is essential to understand

Now in its 26th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.

The goals of the new home sales professional are to understand the priorities of the customer and build builder value. You cannot wait for customer questions to begin this process.

Choosing the right color for a model living room or an entire development entails more than just flipping through paint swatches. Color consultants will tell you that color has enormous effect by distinguishing a model home, making it more memorable.

Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have a good reputation

If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather, think again. Forward-thinking home builders are already

It is vital for builders to determine how to best use Internet search engines and their Web site to stand out in the crowd. Here are ideas on how to make the most of this valuable tool to present your company to the community, grow your company, improve