The American Homeowners Association, a subscription-based organization that provides various services and discounts to homeowners, renters and first-time home buyers...

There has been much speculation about a possible house price 'bubble' that will burst, resulting in dramatic declines in value such as those that have devastated the stock market.

Builders on Long Island, N.Y., are market-testing communities before models are built.

The Pew Internet and American Life initiative found that 40 million Americans, one-third of all Internet users in the United States, have looked for housing information online, an increase of 66% since March 2000.

Richard Sewell, director of marketing for KB Home’s Phoenix division, knows it pays to watch how companies outside the industry do things.

Walking up to an on-site sales trailer can be both overwhelming and underwhelming to potential buyers — overwhelmingly intimidating given the trailer’s sheer size, underwhelming in its lack of appeal and polish (after all, it is a trailer).

All good home building organizations have them: A players whose consistently high performance drives their company forward, year in and year out.

Eva Walker is a natural. She is among those new home sales all-stars who do so many things correctly from the moment they start their career that they seldom stop to put a name on the processes that make them successful.

One thing guaranteed to each prospective buyer who walks through the doors of the Morrison Homes sales center in Brentwood, Calif., east of San Francisco, is a professional demonstration of the model home of your choice.