The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion

Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments

Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events

How supplying salespeople with details about client wants and needs will help your sales staff better target their new-home presentations

If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today

Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads

For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly

Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line