In today’s market, homebuyers have come to expect incentives and discounts when buying a home. New-home sales guru Bob Schultz offers advice on effective selling using incentives

The latest edition of the Pending Home Sales Index indicates that sales declined in December 2011 but were still significantly higher than the previous year, according to the National Association of Realtors.

In the fourth quarter of 2011, Arbor Homes closed the sale of a 50-lot parcel to Standard Pacific Homes.

Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.

No builder or sales organization has ever successfully navigated through difficult times by relying on hope. Here’s a look at the stages of grief that builders have encountered while riding the bumpy road of the recession.

Experts from the NAHB Research Center share best practices from some of the nation’s leading green-home builders

Even in the toughest of housing markets, builders that adopt and believe in the fundamentals of new-home sales will find success. Here’s proof