Award-winning builders share their process for making customers happy

Don't turn a potential customer into someone who turns around and leaves

Being “liked” and having many “friends” are highly overrated if home builders aren't making measurable sales as a result

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

The National Association of Realtors (NAR) reported existing-home sales rose 2.3 percent in July.

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note