Model homes are often thought of as strictly big builders' territory; only those with hundreds of closings per year can carry the cost of an unoccupied home.

Not only does Pillar Homes take a unique approach to using thrit model homes, but they also take an often under-used approach to advertising.

Borrowing architectural elements from million-dollar Main Line homes and building them into houses at substantially lower price points has resulted in a home run for Exton-Pa,-based Rouse/Chamberlin homes.

Sales and design centers are more than a growing trend for today's production builders--they have practically become business as usual.

Just over one year after opening for sales, BelleFair at Rye Brook, N.Y. is opening six new models--and the project is already over 80% sold.

Pulte Corporation, the nation's largest homebuilder, announced that it will add virtual tours to showcase their model homes on their website.

Holiday Builders of Melbourne, Fla., sold out a 26-lot subdivision in just 90 minutes during a one-day event this past June at the Melbourne community of Magnolia Village.

When M/I Schottenstein Homes president Bill Schottenstein decided to launch an al-out assault on the price creep that keeps potential first-time home buyers in rental apartments, his first target was land cost.

Sixteen percent. If you follow technology news, that’s a number you’ve seen and heard a lot lately.