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Digital Marketing

Creating and Leveraging App-Based Customer Experiences

Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience

Digital Marketing

New Normal for Master Planned Communities' Sales, Marketing

If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of...

Innovation

Are Virtual Inspections in Your Future?

In the wake of COVID-19 restrictions, municipalities in some states have launched or expanded the use of remote, tech-driven building inspection solutions to keep projects moving

Home builder using a tablet for a virtual inspection

Digital Marketing

Tips for Using 3D Digital Models to Visualize and Sell Homes

Home builders that are using 3D design tools share their advice on selling homes using virtual models

3D home interior rendering shows great detail so buyers can imagine the building

Sales + Marketing Trends

Buy It Now: Self-Service and the Homebuying Experience of the Future

Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing

The self-service model of buying homes online

Sales + Marketing

Redfin Debuts On-Demand Virtual Home Tours Amid Coronavirus Outbreak

Despite initially having little effect on the housing market, the coronavirus is starting to make its mark on the industry as fear of its...

Software + Apps

5 Apps for Builders That Save Time, Money, and Effort

These apps save builders and their crews precious time and effort, enabling them to work smarter, not harder, and save some money in the process

hand holding smartphone with builder apps

Software + Apps

How a Human Screenome Project Would Give Valuable Insight Into Digital Media Habits

Smart phones: our best friends and our worst enemies—or maybe not. Although many people swear all the time spent staring at the screen is...

Sales

Is iBuying a Great Deal for the Seller or the iBuyer?

iBuying is the latest tech disrupter that promises convenience for home sellers with quick transactions and all cash deals. But homeowners...

Digital Marketing

3 Ways to Optimize Your Website for Greater Revenue and Happier Customers

Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience

Optimize your website for more revenue and happier customers

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features