It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook

To make your website a sales magnet, here's what to include

From stair calculations for document sharing, here are the applications that builders like best

This year's Home Buyer Conversion Report helps builders use technology effectively to draw customers, close deals, and sell homes

Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line

As building information modeling grows in prominence, builders and designers share their thoughts on how it helps their businesses

Pro Builder readers share their favorite business apps for tablet devices

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

Proponents of building information modeling software, like Warren Buffett, say now's the time for home builders to adopt the technology