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Management
Home Ownership Gaps Signal Untapped Minority Market
Recent research at the Lusk Center for Real Estate at the University of Southern California shows persistent racial gaps in U.S. home ownership rates. However, that bad news has a good side: there's an untapped market, especially in America's cit
Management
Can't Buy Me Love!
Imagine with me, for a moment, if Paul Tagliabue, Commissioner of the National Football League, were to receive a letter like this from an upset Detroit Lions fan*: Dear Mr. Tagliabue, I am a long-time, loyal fan of the Detroit Lions — owner of one
Management
Top 50 Builders to Work For / 2004
Whoever said charity begins at home was one-upped last October 3 when millions of Americans watched crews from Shea Homes donate thousands of dollars in time, resources and labor to build a new house for the Garay family of Los Angeles on ABC's Extreme M
Management
Changing Alliances
Sitting in the audience at a recent real estate forecast meeting, one of the speakers offered this insight: "The lack of prime terra firma on which to build and develop is one of the biggest problems confronting industry players." Not exactly new
Management
Lennar takes it all
With Orange County known as a land-limited area for building, the auction of the four-parcel property of El Toro — a famous Marine Air Station — has been a big deal for builders because of its implications on land development. Sold during an
Management
Upside Down Marketing
For most home builders, marketing meetings begin with an ad agency presenting new concepts for newspaper ads, magazine ads or maybe an outdoor billboard campaign. Chances are most of the meeting is spent discussing various headlines, which photos to use,
Management
Mixed-Use in Your Future?
At the recent Midwest Builders Show in Chicago, Norman W. Nagel, CPA, a partner with Warady & Davis LLP, told a builder audience the scarcity and price of land, and difficulty getting entitlements, are factors leading many Chicago area residential bu
Management
Landing an Award
The influx of baby boomers into retirement age is making senior housing one of the biggest market segments in the industry. In January, the Seniors Housing Council of the National Association of Home Builders presented the "Best of Seniors Housing De
Management
Tool Chest for Marketers
A new book from marketing communications agency Partners+Simons is a must-read for marketing professionals wanting to grow their brand and drive demand. The firm's Marketing Tool Chest: Developing Brand and Generating Demand in the New Era of Account
Management
Web Site Check-up
Florida technology services company, DiscoverTec LLC, specializes in Web site design, hosting and maintenance. The firm, through its director of Web development Jesse McKay, recently shared its guidelines for firms thinking of updating their Web sites. T
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