Local SEO is an effective way to compete with Zillow and other home search platforms for attention and to get your message out to buyers on the web

These winners of the 2019 National Sales & Marketing Awards effectively and creatively boost sales traffic and move prospects into the buyers column

Two recent studies shed light on consumer preferences, helping builders differentiate their product from resales and deliver (and sell) more desirable homes and communities

Builders and homebuyers differ in how they define and value green homes. Here’s what’s real, what’s assumed and imagined, and how to bridge those gaps in perceptions of sustainability

As Bob Dylan sang it, housing's marketplace is experiencing it. Don’t be caught off-guard

When it comes to green building, are buyers and builders on the same page?

Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle

Use great market conditions to develop good habits that will help your company thrive during challenging times

Sales appear to be going well, but how do you know for sure?