Clear commonalities and definite differences exist between the groups that bookend the buyer spectrum

Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies

How to generate buzz, momentum, and sales activity when launching new communities

Luxury production builders are luring buyers with prep kitchens, hidden rooms, casitas, and more

Top honors in The Nationals Sales & Marketing Awards went to builders that emphasize connection, a sense of place, and the passion of their residents, exemplifying inspired ways to turn prospects into buyers

Leveraging the intense feelings surrounding the most highly charged purchase that most of us will ever make

Think responsive, fast, good-looking, and just inquisitive enough

The state of modular home building, what buyers crave most, HVAC best practices, our first foray into augmented reality, and more

As master planned communities shift toward natural amenities, landmark features, and mixed demographics, developers keep a watchful eye on what's to come