Coronavirus Resources and Information Photos With Masks Positively Impact Buyer Perception of Listings Including an image of a listing agent wearing a face mask could be a key to attracting buyers, Zillow finds. Mask wearing, social distancing...
Demographics What More Women in the Workforce Means for Builders If builders and developers address demographic shifts affecting the housing industry now, specifically shifts concerning American women,...
Market Data + Trends Many New-Homes Can Be Just as Affordable Long-Term as Older Homes Homeowners who may have a higher mortgage due to purchasing a new home still pay the same first-year costs of ownership as a homeowner of an...
New-Home Marketing How to Maximize Your Model Home's Impact Is it worth it to build and furnish a model home at this time? One design firm, Housing Design Matters, says yes. What matters the most...
New-Home Marketing 'OK Google, What Do Buyers Want?' How to identify buyer trends and apply them to your marketing
Master Planned Communities Master Plan Maneuvers: Product Segmentation Strategies A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
New-Home Marketing Messaging That Matters Right Now in the Homebuying Process What should home builders be saying right now to inspire homebuyers to choose a future in one of their homes?
Coronavirus Resources and Information What Can Builders Market During a Pandemic? Try Empathy and Security During a crisis such as the COVID-19 pandemic, consumers are looking to brand marketers for two things: support and security
New-Home Marketing 11 Ways to Adapt to Short-Term Disruptions in Consumer Behavior One housing industry marketing expert’s advice for weathering the upheavals of COVID-19’s spread
Market Data + Trends Who Is She? A Closer Look at Female Homebuyers Single, female homebuyers remain a powerhouse demographic in the housing market despite a dip in their share of the market in the past few...
