Sales + Marketing The Reality of Managing Leads in 2021 The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Market Data + Trends Remote Work and Low Rates Create 'Ideal Environment' for Vacation Home Boom Rate locks during the past year for second homes have surpassed primary home rate locks by 100%, according to a new report by Redfin. When...
Sales + Marketing An Influx of Young Homebuyers Is Coming—Here’s How to Target to Them Strong housing demand is expected to continue through the next few years as the largest age group in the country enters the median entry...
New-Home Sales Utah Builder Forgoes Bidding Wars, Plans to Sell at Listing Price When Utah-based Goldcrest Homes opened its England Ridge subdivision, the builder didn’t see a need for bidding wars. Instead, it opted to...
Market Data + Trends Increasing Number of Buyers Desire Newly Built Homes More homebuyers are specifically seeking new homes on their buying journey compared to 2020. A recent survey from the National Association...
Economics New-Home Sales Reach Strongest Rate Since 2006 Despite ongoing building material issues, new single-family home sales flourished in March, reaching the strongest seasonally adjusted...
New-Home Sales New Home Starts Rebound But Shortage Is Still Huge The largest gains in new-home construction occurred in the Midwest, where housing starts more than doubled on a monthly basis.
NAHB Help for Getting Home Appraisals to Reflect Rising Costs NAHB Housing Policy Briefing | NAHB offers help for builders to get appraisals to reflect building materials' rising costs; the HMI shows builder confidence took a hit from concern about soaring costs
Market Data + Trends Buyers of All Ages Prefer New Homes In an ideal world, 60% of homebuyers would purchase a new home, according to the National Association of Home Builders’ What Home Buyers...
New-Home Sales How New-Home Salespeople Can Talk Rising Prices With Buyers On this installment of The Weekly, K. Hovnanian VP of sales Chris Hartley shares his advice for new-home salespeople when discussing rising...