Sales appear to be going well, but how do you know for sure?

Friction between sales and marketing can be the kiss of death for a home builder, but you can avoid it

Top honors in The Nationals Sales & Marketing Awards went to builders that emphasize connection, a sense of place, and the passion of their residents, exemplifying inspired ways to turn prospects into buyers

Leveraging the intense feelings surrounding the most highly charged purchase that most of us will ever make

A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation

Homebuyers are better informed than ever before. Exceeding their expectations has never been more important for home builders

Effective phone and email communication make you a more compelling person, even when you’re out of sight

If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion

Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go