Sales + Marketing Best Practices How to Communicate in a Crisis Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
New-Home Marketing 'OK Google, What Do Buyers Want?' How to identify buyer trends and apply them to your marketing
Master Planned Communities Master Plan Maneuvers: Product Segmentation Strategies A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Sales + Marketing Award Winners Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration Select winners of NAHB's 2020 National Sales and Marketing Awards showcase the best in getting—and keeping—homebuyers engaged
Digital Marketing The Top 5 Ways Home Builders Can Increase Marketing ROI in 2020 More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Sales Sales Strategy: Exercise Caution When It Comes to Co-Op Sales The contents of this article may be hazardous to your co-op sales status quo
Customer Satisfaction How Do You Measure the Customer Experience? In the Consumer Age, go beyond standard buyer surveys to understand the whole customer journey
Housing Markets The Rules of the Game Are Changing, Are You Ready to Play? Tips and advice from industry gurus for weathering the next recession
Digital Marketing Mastering Customer Feedback—More Important Than Ever Today, consumers have the power with a single review to make or break a business. You need to play an active role in that process, shaping customer ratings into a strategic tool that makes your business smarter, more efficient, and more profitable
Sales + Marketing Best Practices Road Map for a Great Customer Journey Buying a home is stressful. Here’s how to ease your buyers’ anxieties and guide them on a path to an excellent experience
