Sales + Marketing How Home Builders Can Tap the Power of Story to Create a Lasting Impression Making the most of leads and engaging prospective homebuyers means sharing a clear, succinct narrative about your company
Sales Lead Tracking Here's How Builders Can Improve Lead Follow-Up Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads
Sales Outsourcing Your Sales Working with real estate agents can be a good thing, but is it always the best thing?
Sales + Marketing Best Practices Going the Distance With Sales Leads For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly
Business Management What Are Your Customers Saying About You? How to manage your online reputation and win new business
Sales + Marketing Best Practices Are You Ignoring Your Prospects? A little less efficiency can result in more personalized effectiveness
Sales + Marketing Best Practices Market Research—Keep It Current For optimal sales and profit performance, market research can’t simply be a one-time effort
Sales + Marketing Best Practices Market Research: the Foundation of Your Marketing Circle Take these steps to match consumer expectations with what you have to offer
Sales + Marketing Best Practices Sales & Marketing: Begin With the End in Mind A look at how home builders can ensure profitable and sustained growth for their businesses
New-Home Marketing Is Your Marketing Working? Find the appropriate mix of traditional marketing and new media by measuring the results and adjusting accordingly
