Skip to navigation Skip to main content Skip to footer
flexiblefullpage

Residential Products Online content is now on probuilder.com! Same great products coverage, now all in one place!

billboard
leaderboard2
Management
Gone Fishin'
It's a busy Saturday afternoon and one of your sales associates has just finished working with a customer. By chance you overhear the customer whispering to her friend, "I don't care how much it costs, I want it anyway." Stunned, you step
Management
Upside Down Marketing
For most home builders, marketing meetings begin with an ad agency presenting new concepts for newspaper ads, magazine ads or maybe an outdoor billboard campaign. Chances are most of the meeting is spent discussing various headlines, which photos to use,
Sales
Sizzling Sales for 2005
At this year's International Builders' Show in Orlando, national sales trainer Bonnie Alfriend, MIRM, president of Alfriend Sales and Marketing Solutions, Pebble Beach, Calif., presented advice for putting sizzle back into selling in 2005. Titled "105 Id
Sales
Selling Energy Efficiency
Fifty members of Connecticut's home building industry attended a pilot event in November to learn how to sell homes with the ENERGY STAR® rating, how to approach customers about building an energy-efficient home and how building energy efficient homes c
Management
Tight-Spot Townhomes
Urban redevelopment provides numerous opportunities to builders, particularly smaller ones, for whom a small lot can present a world of opportunity. Villa Carabelli Townhomes in Cleveland, for example, turned an underutilized 1.4-acre parking lot into 20
Management
Hiring and Retaining Employees
An employee leaving a company is like a stone thrown in a still pond: ripples of disruption spread through the organization, creating unbalance. In any business, this unbalance can be expensive. Turnover can cost a builder in recruiting and administrativ
Management
Where is a Nexer to Go?
As we continue our focus-group research with the nexers, we've been hearing about their preferences for features and layout inside the home. The nexers have already provided us with a mountain of ideas that might motivate them to buy a new home. With
Management
Adjustable-Rate Mortgages
The good news out of the University of Southern California's Lusk Center for Real Estate is that experts there see no pricing bubble in the California housing market. The bad news is that they are concerned about current high use of adjustable rate m
Management
Eucalyptus Hybrid Flooring
A hybrid eucalyptus tree, Lyptus is quickly becoming one of the world's most important hardwood lumbers, says manufacturer Weyerhaeuser, primarily because it represents a sustainable and renewable resource. In density, strength and technical properti
Management
Two of the Top 10
TimberSIL Nontoxic Pressure-Treated Wood: A sodium-silicate-based pressure-treatment system for wood that relies on a mineralization process rather than toxins to prevent infestations and decay. The patented chemistry and heat-treatment process result in
leaderboard2
catfish1
interstitial1
© COPYRIGHT 2024 ProBuilder. ALL RIGHTS RESERVED.