Joe Turner, a customer service consultant for the home building industry, believes a builder's sales department can go a long way toward eliminating 'serial construction defects,' his term for problems that are repeated in almost every home in a commun..

Laundry rooms often are difficult spaces to merchandise in a model home, but new products are making it easier.

There is a better way to select salespeople and sales managers than the traditional interview

In an effort to step up its branding efforts, Diamond Built Homes LLC, in central Oregon, with the help of Ad-Web Commutations, has created what is believed to be the first talking billboard in the state.

Custom builders, regional builders and remodelers may want to consider ServiceMagic.com as a new resource for driving leads to their businesses.

Jan Mitchell documents how four empty condominiums became fully merchandised models in three days.

With the Southern California housing market red-hot again, Irvine-based MBK Homes has created a customer management program to prevent the camp-outs and lotteries that home buyers dread.

'If L.A. had a Main Street, it would be Wilshire Boulevard,' says the video for The Californian on Wilshire, a 23-story luxury condominium project scheduled to open in 2005.

Austin, Texas, real estate broker Stan Barron reached $15 million to $20 million a year in sales in part by specializing in new homes that haven't moved.