Builders who rely on the Internet for leads might not regard the recent update of the Google search engine as an improvement.

After six consecutive years as the top-selling master-planned community in the nation, Summerlin in Las Vegas dropped to No. 2 in 2003 behind The Villages, an active-adult community between Orlando and Ocala, Fla., according to Robert Charles Lesser & ..

When it comes to converting e-leads into e-sales, there's no substitute for speed.

North Florida Builders Inc. wanted a unique merchandising theme that would make its Talleyrand model memorable and increase word-of-mouth traffic. A calming spa theme seemed like the perfect solution, says Linda Mathis, MIRM, vice president of North Fl..

With 65% of its 232 luxury units pre-sold almost two years before the first move-ins, what’s the secret to success of Marquee Park Place, the first residential high-rise in Orange County, Calif.?

To attract targeted buyers to The River Club, its gated golf course community in Suwanee, Ga., Crescent Resources has run a series of two-page advertisements describing targeted residents Jack, Claire, Patrick and Robert. All four people are fictional...

The Fort Worth, Texas, division of Melbourne, Fla. based builder Mercedes Homes began battling the expected holiday traffic slowdown as early as Oct. 15.

Michael Bosgraaf, president of Bosgraaf Homes in Holland, Mich., implemented two strategies during the second week of November to boost traffic.

Richard Elkman, MIRM, president of Group Two Advertising, a real estate marketing and advertising firm offers recommendations to help builders overcome the holiday home buying malaise.