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Sales
Queen Elizabeth II: The Reckoning
The lesson of the two Elizabeths is that as an industry we must begin to see salespeople in a holistic manner, as complete members of the team. It's no longer enough to simply bring in the bucks
Management
Get Surreal!
Contemporary architecture returns to production-built housing, when a GIANT models an entire village in Orange County, Calif., after the shacks of an old mining town.
Sales
Customer Service Tips
Everybody in the organization is a sales ambassador to the public, reinforcing the buyer's decision and increasing customer referrals.
Sales
Aqua Stimulates Virtual Sales
There is no model home or sales office, and yet this two-tower, 532-unit condominium project boasts three buyers for every unit on its priority interest list.
Sales
Builder Lands TV Coup
In the San Francisco Bay area, one home builder has successfully positioned itself as a quality company with knowledgeable experts at the helm.
Sales
It's a Trip!
Dallas-based developer of master-planned communities, Hillwood Residential, offers a generous incentive for Realtors cooperating in its area communities.
Sales
Bubble Trouble
Talk of a housing bubble and June's increase of the federal funds rate - the first increase in four years -have builders and pundits wondering how long the housing boom will last.
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