Q+A Jennifer Barkan on Turning Website Visitors Into Warm Leads and Sales How supplying salespeople with details about client wants and needs will help your sales staff better target their new-home presentations
Digital Marketing Reaching Your Target Audience in a Competitive Online Landscape If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today
Sales New Buying Strategy Escalates Homebuying Competition Bidders are making offers on multiple homes simultaneously to increase their odds of getting accepted.
Sales The Housing Markets With The Most Stable Growth Medium-size metros in Texas and the Mountain Time Zone are faring the best.
Sales For Some Areas, The Drop In Starter Home Supply Isn’t A Problem A shrinking supply of starter homes does not necessarily mean rising home values around the country.
Sales How Emotions Can Affect Buying And Selling A Home Buying a home is a huge decision and can stir up some pretty big emotions to go along with it. A home is a place to raise a family, relax at...
Codes + Standards Home-loans credit standards should loosen A chief economist says he expects a loosening of the recent tight credit standards presumably caused by the “Know Before You Owe” rule.
Sales Survey Finds Homebuyers Pessimistic About Election As November nears, more potential buyers are saying the election will make the housing market worse.
Sales Do You Know Your Breakeven Point? To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential
Sales Sun Belt City Populations Grow Houston and Dallas-Fort Worth have experienced more growth than anywhere else in the U.S.
