Although 81% of buyers say they intend to recommend their builder to friends and family, only 67% actually make those recommendations.

We’ve all heard it or even said it: “You get what you pay for.” Increasingly in the new home business, that means paying employees — salespeople, construction managers, warranty service representatives, etc. — for delivering high customer satis

Sales traffic data suggest that high-end home buyers are taking a wait-and-see approach during these days of economic uncertainty.

NRS Corp. asked buyers how long it took their builders to correct all identified walk-through items.

It is said that any publicity is good publicity, but sometimes you really have to wonder.

Most builders don't realize that 67% of new home buyers refer family and friends to their builder within 30-60 days after moving in.

With Interview Selling, it’s easier than you think

How to help customers decide logically to buy from you.

Avoid flying into the customer expectation trap