Becoming familiar with your customers' needs ann wants before they ask for them may be the key to selling your next home.

Aggressive buyers and developers who are tapped into the Internet are reaping its benefits.

Pulte Homes has unveiled a new logo to with its national advertising campaign.

Ryland satisfies interested buyers and nets a $30K per home premium.

Try merchandising your next models for humans rather than consumers.

A recent survey shows that timber frame builders are growing thanks to satisfied customers-not high-tech marketing.

Champion Enterprises, Inc., of Auburn Hills, Mich. donated the home to the Arkansas Governor’s Mansion Association in an effort to raise awareness and change the public’s outdated perceptions of manufactured housing.

Aimed especially at small-volume home builders, companies without a dedicated sales staff or builders who do mostly spec homes, EconoBroker.com lets builders list homes on the local MLS (Multiple Listing Service) for a flat fee.

For those builders whose size prevents them from even having a full office staff, the thought of having an information technology (IT) group is out of the question.