Master Planned Communities Master Plan Maneuvers: Product Segmentation Strategies A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Sales Learn the Art of Selling a Home Using Floor Plans Once you are confident in reading floor plans and all their symbols, one of the most important ways to use a floor plan to sell a home is to...
Opinion New Study Measures COVID-19’s Impact on Homebuying Activity The uncertainty caused by the pandemic has led to many buyers deciding to wait things out, but there are some bright spots for home builders
New-Home Sales Top 15 Housing Markets Most At-Risk From Coronavirus Fallout Florida and New Jersey housing markets may have an even worse 2020 than the rest of the country's markets, according to a new study by ATTOM...
New-Home Sales New-Home Sales Bolstered by Renters Escaping Dense, Urban Apartments Late March and early April were brutal for home sales as they fell 85 percent below the same time last year by early, according to John...
Sales 7 Tips on How to Sell Homes Using Floor Plans In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour. While video tours and...
Sales Existing Home Sales Underperform in March, But Homes Still Selling Fast These are tough times, and the housing market is already starting to show it. March sales hovered just 0.8 percent higher than the same time...
Sales Growing Number of Homebuyers Cancelling Sales at D.R. Horton, Nation’s Largest Home Builder In the beginning of the coronavirus pandemic, sales for home builders held steady despite delays. But now, D.R. Horton, the nation’s largest...
Digital Marketing Tips for Using 3D Digital Models to Visualize and Sell Homes Home builders that are using 3D design tools share their advice on selling homes using virtual models
Home Design Designing Homes for Easier Living: Builders Explore New Approaches Home builders are finding that designing houses that are easier to live in can draw buyers and maybe a price premium as well
