Most home builders’ sales methods are outdated. It’s time for a change

One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.

Smart homebuilders are already offering programs to get credit-challenged customers qualified.

Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.

A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.

These five metro areas show signs of a quicker recovery and good long-term growth.

John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.

Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.

Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.