Sometimes the jolt you need to boost sales-center traffic is simply buried in the sand, or so Brookfield Homes in Fairfax, Va., found with its recent treasure chest campaign.
After designing hundreds of kitchens for builder and consumer clients, designer Julie Howes of The Strober-Haddonfield Group has created a list of kitchens do's and don'ts to ensure customers get a safe space with just the right look
Talk to most new home sales professionals and they will tell you that if a shopper - most often the woman - falls in love with the kitchen in a model, the chances of selling that prospect a house go way, way up.
To celebrate McKay Landing's proximity to McKay Lake, Downing, Thorpe & James designed a duck insignia to help establish a Western waterfront theme and create a colorful, continuous focal point within the community.