Charles Clarke III, author of the book Bulls, Owls, Lambs & Tigers: Personality Selling and Personality Marketing - How to Sell More New Homes, says that when builders are selling homes, they should emphasize certain rooms based on the personality of t..

Mid-Atlantic Builders in Rockville, Md., a self-described portfolio builder, offers a roster of home designs that can be personalized and built with myriad options.

Being expertly familiar with the competitive new home products in your market enables you to position your offering more accurately within its niche while also strengthening your presentation skills.

In January I pointed out inconsistencies in builders' knowledge about their own companies.

Houston-based sales management guru Tom Richey provides five keys to getting new hires off to a fast start

Residents and business owners in the Hiawatha and 46th Street Station area in southeast Minneapolis were up in arms.

Green Street Properties LLC has a pretty sweet deal: a 28-acre parcel 2 miles east of downtown Atlanta, a city where people are leaving the suburbs in droves, in part to escape the standstill traffic caused by sprawl.

Infill housing is on the rise - 16 of the 20 largest U.S. cities grew in population in the last decade, according to the 2000 census.

Jack Welch, the former General Electric CEO, believes that great management revolves around developing great people.