Web sites are a company’s clearest link to not only new customers, but also its staff in the field. At least one builder has found a way to enhance that link.

Despite conventional wisdom, Generation Xers are more like the rest of us than anyone suspected. As of last year, more Xers than baby boomers planned to buy homes, says American Demographics magazine.

Now more than ever, builders must cater to the cultural needs, practices and preferences of emerging consumer groups, and two new reports are shedding more light on the subject.

Although 81% of buyers say they intend to recommend their builder to friends and family, only 67% actually make those recommendations.

We’ve all heard it or even said it: “You get what you pay for.” Increasingly in the new home business, that means paying employees — salespeople, construction managers, warranty service representatives, etc. — for delivering high customer satis

Sales traffic data suggest that high-end home buyers are taking a wait-and-see approach during these days of economic uncertainty.

NRS Corp. asked buyers how long it took their builders to correct all identified walk-through items.

It is said that any publicity is good publicity, but sometimes you really have to wonder.

Most builders don't realize that 67% of new home buyers refer family and friends to their builder within 30-60 days after moving in.