How to help customers decide logically to buy from you.

Avoid flying into the customer expectation trap

A good opening sets up the interview process.

The articles in this issue are about the other side of the balance sheet -- the income side -- and the focus is on finding ways to grow revenue and not just manage costs.

Web sites that work both intrigue and quantify potential customers.

Learn the questions that elicit the answers to help you sell more new homes.

You spend money to attract prospects, but what are you doing to turn these same shoppers into buyers?

Children’s rooms with themes such as Gilligan’s Island can help sell kids — and their parents.

Where most people would have seen only an old sand mine, builder Elliot Monter envisioned a multigenerational, resort-style community in a region foreign to such developments.